The researcher has chosen a questionnaire and a semi-structured interview as the
methods. The research results are listed in data findings partly via diagrams, charts,
figures and so on. Briefly, the researcher found that product placement has benefited
both advertisers and television stations. Moreover, with the increasing popularity of
recreational TV programmes, audiences are affected by product placement implanted
in the programmes and begin to purchase products or services which are
propagandizing in recreational TV programmes. However, some audiences also
complain that over-popular product placement in these TV programmes has affected
their entertainment needs to some extent. Hence, the suggestion for future
development of product placement in recreational TV programmes is that the
operators of recreational TV programmes need to implant advertisements adequately
in order to maintain audiences and satisfy the needs of different advertisers.