According to Kaplan and Norton, organisations operating in today’s business environment need both tools for communicating their strategy and processes and systems that will help them implement that strategy. A strategy map could be used to depict the corporate value proposition, which will assist architects, interior designers and owners. The strategy map has been advocated by Kaplan and Norton as a tool that enables alignment of strategy from senior management to operational-level staff. Strategy maps provide a way of highlighting how corporate, business and
department levels can operate in a coordinated, collaborative fashion towards the company’s desired goals. They provide a visual representation of a company’s critical objectives and the crucial processes. A strategy map can be used to specify the critical elements and their linkages for an organisation’s strategy, which in a hotel context can assess the key relationships among product, place, promotion, price, people, processes and physical evidence.
According to Kaplan and Norton, organisations operating in today’s business environment need both tools for communicating their strategy and processes and systems that will help them implement that strategy. A strategy map could be used to depict the corporate value proposition, which will assist architects, interior designers and owners. The strategy map has been advocated by Kaplan and Norton as a tool that enables alignment of strategy from senior management to operational-level staff. Strategy maps provide a way of highlighting how corporate, business and
department levels can operate in a coordinated, collaborative fashion towards the company’s desired goals. They provide a visual representation of a company’s critical objectives and the crucial processes. A strategy map can be used to specify the critical elements and their linkages for an organisation’s strategy, which in a hotel context can assess the key relationships among product, place, promotion, price, people, processes and physical evidence.
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