Opportunities
1. Globalization – BIC has yet to go to China or India, for example, a place for both demand as
well as manufacturing power.
2. Further cost reducing by outsourcing – because of the high volume, can utilize cheaper labor,
cheaper raw material, etc, in other countries such as China.
3. Reputation – has yet to be fully exploited. BIC can use the name to expand into other product
lines that fits the product portfolio in addition to pens, lighters and shavers.
4. Acquisition – can buy smaller companies that concentrate on the products and utilize this
synergy to further reduce cost and concentrate on advertising and expansion.
5. E-Commerce – utilizing the power of internet to sell.