People who identify themselves as members of a social group (family,
neighborhood, professional or ethnic affiliation, nation) acquire common ways of
viewing the world through their interactions with other members of the same group.
These views are reinforced through institutions like the family, the school, the
workplace, the church, the government, and other sites of socialization through their
lives. Common attitudes, beliefs and values are reflected in the way members of the
group use language-for example, what they choose to say or not to say and how they
say it (p.6).