My clients don't want to learn "how to." It took awhile before I realized that what they were really after was "done for them."
What happens when you offer "how to" to a "done for them" audience? Not much.
Don't get me wrong, there is a big "how to" audience out there in many niches. In most cases, though, you'll make more money - faster, but focusing on the "done for them" segment of your market.