For example, renowned strategy expert Kenichi Ohmae has suggested
that the late twentieth century has seen a shift toward what he calls "triad
power"-a simultaneous penetration and presence in Japan, the European
Community, and North America. Instead of selling "clone" products and
services throughout the world, international companies now find ways of
getting inside these three power bases with differentiated goods that tap
regional markets to an optimum degree. This calls for new strategies and
the use of joint ventures and international consortia through which different
companies leverage each other's strength. This creates strange bedfellows.
Consider, for example, the alliance between companies like GM and