Jacobs’s latest beauty campaign model and muse is Kaia Gerber, daughter of Cindy Crawford, who was just 14 when she shot her first campaign with him. “I worked with Cindy many years ago when she walked some shows for me,” he says. “Kaia looks so much like her mom, but besides looking beautiful, she is also a very intelligent young woman, extremely professional, very polite… just kind of natural. I guess the apple doesn’t fall far from the tree, which is what I said when I presented her with the 'breakout model of the year award' in New York a fortnight ago.”