ishi is building a Bt250-million factory to increase its plastic bottle manufacturing capacity by 15 million per month following a 67-per-cent surge in its green tea sales since its �Thunder Rich 30� campaign started.
Tan Passakornatee, president and chief executive of Oishi Group Plc, said the bottle factory, in Bang Na, would be ready for production in November.
The plant will increase Oishi�s bottle production capacity from the current 30 million to 45 million bottles by the end of the year. Oishi also makes 20 million �UHT� cartons per month for its drinks as well.
The move comes as the company is also planning to introduce new beverage products later this year and start selling longan juice next month.
The money for the new plant comes from the profits generated from the Thunder Rich green tea campaign, which will award Bt1 million each to 30 people who buy bottles with winning caps.
The campaign has not only pushed up revenues, but also increased the company�s market share to 62 per cent from 60 per cent. That increase cut into the market shares of the two other big players, Unif and Sencha, Tan said.
The expansion comes as Boonrawd Brewery Co Ltd, manufacturer of Singha beer, announced last week that it would throw its hand into the green tea market with its new Moshi brand. Its goal is to snare a 10-per-cent share of the Bt10-billion green tea market by the end of the year.
Tan said Oishi has adjusted its distribution system to fully penetrate the provinces after it expands capacity. Hence, the company would be ready to compete against Moshi, which will mainly target the provinces. Oishi�s main market is currently Bangkok and its outskirts.
Tan said Oishi welcomes the competition from Boonrawd and is not worried about losing market share to the new player.
He said new players would help spur growth in the market, currently comprised of some 40 manufacturers.
ishi is building a Bt250-million factory to increase its plastic bottle manufacturing capacity by 15 million per month following a 67-per-cent surge in its green tea sales since its �Thunder Rich 30� campaign started.
Tan Passakornatee, president and chief executive of Oishi Group Plc, said the bottle factory, in Bang Na, would be ready for production in November.
The plant will increase Oishi�s bottle production capacity from the current 30 million to 45 million bottles by the end of the year. Oishi also makes 20 million �UHT� cartons per month for its drinks as well.
The move comes as the company is also planning to introduce new beverage products later this year and start selling longan juice next month.
The money for the new plant comes from the profits generated from the Thunder Rich green tea campaign, which will award Bt1 million each to 30 people who buy bottles with winning caps.
The campaign has not only pushed up revenues, but also increased the company�s market share to 62 per cent from 60 per cent. That increase cut into the market shares of the two other big players, Unif and Sencha, Tan said.
The expansion comes as Boonrawd Brewery Co Ltd, manufacturer of Singha beer, announced last week that it would throw its hand into the green tea market with its new Moshi brand. Its goal is to snare a 10-per-cent share of the Bt10-billion green tea market by the end of the year.
Tan said Oishi has adjusted its distribution system to fully penetrate the provinces after it expands capacity. Hence, the company would be ready to compete against Moshi, which will mainly target the provinces. Oishi�s main market is currently Bangkok and its outskirts.
Tan said Oishi welcomes the competition from Boonrawd and is not worried about losing market share to the new player.
He said new players would help spur growth in the market, currently comprised of some 40 manufacturers.
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