We aim to develop and extend existing research into
physical service environments through proposing,
operationalizing, and testing a model of online servicescape.
This process should also supply insights into the idiosyncratic
nature of online retailing. As such, this study aims to provide
insights into how consumers’ interpretations of e-servicescape
affect their subsequent evaluations of web site trustworthiness
and ultimately their intentions to repurchase. In this regard,
our objectives are designed to contribute to theory through
conceptualizing and operationalizing e-servicescape, and its
relationships with trust and purchase intentions while
generating useful implications for online practice
(particularly in relation to the development and
management of online physical environments).