This is in line with the strategy to turn the lower part of the Central Region into an agricultural, food and eco-tourism business base," said Nalikatibhag Sangsnit, director-general of the Designated Areas for Sustainable Tourism Administration (Public Organisation), or DASTA.
According to the Tourism Authority of Thailand, the area annually welcomes more than 2 million visitors, whose combined spending is about Bt10 billion. Yet, this introduces environmental problems, chiefly water and waste treatment as well as traffic congestion.