A clutch of new platforms invites consumers to create personalized
and local “brands” in their own image—recognizing the sharing
economy’s growing desire for personalization, collaboration and
consumer entrepreneurship.
Pernod Ricard’s Our/Vodka invites customers to create their own local
version of its brand in a business partnership. Our/Vodka micro-distilleries
in Berlin and Detroit, among other cities, were opened in partnership with
local stakeholders, who receive 20% of the profit in exchange for investing
their time and managing the distillery as well as marketing and events.
Pernod Ricard invested the capital and supplied a global recipe, which
is adjusted to include local ingredients. In Glasgow, the new boutique
brewery Drygate invites consumers to create their own beer “brand,”
complete with personal labeling. In May 2014, Tumblr updated its iOS app,
allowing users to customize the look and design of their blog from within
the app for the first time; they can also change colors, fonts, pictures and
much more. The total number of unique iterations possible is now 3.3
billion, one for every Internet user in the world
A clutch of new platforms invites consumers to create personalized
and local “brands” in their own image—recognizing the sharing
economy’s growing desire for personalization, collaboration and
consumer entrepreneurship.
Pernod Ricard’s Our/Vodka invites customers to create their own local
version of its brand in a business partnership. Our/Vodka micro-distilleries
in Berlin and Detroit, among other cities, were opened in partnership with
local stakeholders, who receive 20% of the profit in exchange for investing
their time and managing the distillery as well as marketing and events.
Pernod Ricard invested the capital and supplied a global recipe, which
is adjusted to include local ingredients. In Glasgow, the new boutique
brewery Drygate invites consumers to create their own beer “brand,”
complete with personal labeling. In May 2014, Tumblr updated its iOS app,
allowing users to customize the look and design of their blog from within
the app for the first time; they can also change colors, fonts, pictures and
much more. The total number of unique iterations possible is now 3.3
billion, one for every Internet user in the world
การแปล กรุณารอสักครู่..