“If I come to you or you go to a friend and say, ‘How about some Ganoderma?’ they’re going to run away. But, if I say, ‘How about a cup of coffee? I need to talk to you about something,’ you wouldn’t even think twice about drinking that coffee. It’s a simple, social thing that people do all the time.” With Organo Gold coffee though, it’s what happens after drinking the coffee that makes all of the difference. Morand says, “What happens is people notice when they drink this coffee that it tastes delicious and it makes them feel good.”