Market Potential China,with a population of more than 1.34 billion people ,has seen its economic growth reduce the number of poor by more than half - billion since 1981 . Hundreds of millions more, although poor, see a brighter future. In 2010, 91 percent of chinese saw their economic situation as "good"; in 2002, 52 percent had. Many domestic markets are in early, high growth stages. Many Multinational Enterprises that came for low - cost workers stay for increasingly well - off shoppers.