Not only can the restaurant only use the media as a channel to reach customers. But other products can do that, too, may start by bringing the products to be sampled to provide media publishers. I believe that this approach is likely to convey sympathy and offer coverage of some products. In the past, other brands also often used such tactics to news organizations. If businesses are SMEs do some media would certainly not unsympathetic to the operator. Today, most especially the print media, it often has a column on business by SMEs anyway.