Call-to-Action :- Action you’re asking your subscribers to do: e.g. click a link.
▪ Click Through Rate (CTR) :- % of subscribers that act on the Call-to-Action.
▪ Landing Pages :- A web page that is linked to an e-mail for the purpose of providing additional information directly.
▪ Conversion Rate :- % of recipients who respond to your Call-To-Action in a given e-mail marketing campaign or promotion.
▪ Bounce Rate :- % of addresses that didn’t receive your message because it was returned by a recipient mail server.
▪ Hard Bounce :- Failed delivery due to a permanent reason like a non-existent address.
▪ Soft Bounce :- Filed delivery due to a temporary reason, like a full mailbox or an unavailable server.
▪ A/B testing (split testing) :- Dividing a list and testing each one with a variation of the message