the international ecotourism society defines ecotourism as "responsible travel to natural areas that conserves the environment and improves the well-being of local people " ecotourism. can it be done in the city? yes, it can. which is good news, because it means that the urbanites, who now make up more than half of the wold's population,can welcome travelers looking to visit a new place in a responsible and eco-conscious way. urban eco-tourists eat at locally owned restaurant that source seasonal ingredients from regional growers like san francisco's jardiniere,or london's acorn house restaurant, that in addition to sourcing regional ingredients, is built from organic and recycled materials, composts or recycles 100% of its waste, and uses green electricity.