Explore more on Asian markets; there are Asian cities with population of more than 1 million which are middle class, so they are targeting more on middle class people. Joint venture with virgin blue group. This group want to extend their service to South East Asia, so Air Asia can have joint venture with virgin blue group to capture more markets with them. Increasing oil price which can be threat to all airline industry. But Air Asia doesn't have their customers already enjoying low price irrespective oil price goes up or down. Due to increase in growing demand of Air Asia customers. Prospects generates for new routes for customers and more numbers of airport deals