Before it had a hit app on its hands, VSCO, which stands for Visual Supply Co., built filters and presets for Adobe Lightroom and Apple Aperture — "the gold standard of film emulation," according to the company. Using one of said filters, which are sold in packs, you can effectively simulate the effects of different kinds of film in your photos. One filter, C3, emulates modern negative Fuji film stocks using contrast and gritty green tones. Another, LV1, was built in partnership with Levi’s and emulates classic slide film. "VSCO is the company coming closest to replicating the look of film without making it gimmicky," says William Wilkinson, a photography enthusiast and designer at software studio MetaLab.