Guides in the development of digital-based campaigns as part of the brand’s Communication Plan
Guides budget recommendations for digital-based campaigns
Stimulate creative digital channel thinking fully leveraging consumer, channel and cultural opportunities and insights
Monitors and evaluates digital campaigns; benchmarks performance for continuous improvement
Provide expert advice on KPIs for digital-based campaigns.
Manage / Optimize use of channel agency resource assigned for Digital Marketing
Conduct performance review(s) on digital service provided by the channel and Digital Roster agency
Developing the professional skills and competencies, motivating and coaching brand teams and driving Unilever’s competitive advantage in digital marketing
Applying new and competitive media research & tools in Digital; gaining insights from media research and applying them; and spreading best practices
Building strong relations with channel agency; digital agencies and partners