Role conception is also communicated to the role recipient by host-country stakeholders (e.g., subsidiary employees, host-government officials, customers, suppliers, etc.) as shown by the dashed arrows. This, however, crosses a cultural boundary. Role behavior provides the feedback loop, again at two levels: the parent and the host-country stakeholders. Trying to perform to differing expectations may cause role conflict. If PCN managers adapt their role behavior according to the role conception communicated in the host environment, it may conflict with that predetermined at headquarters