Chevrolet, one of GM's affiliated brands, is presently concentrating on small cars. For example, Aveo, Optra and Cobalt are the three most popular small cars in the market. The features and packaging of the three cars are showing below: Aveo - Features: tile adjustable steering column, an auxiliary power outlet and folding down the rear seats. Packaging: roof-mounted ski, bicycle and kayak carriers and key-less system. Optra - Features: four-speaker sound system and CD player with MP3 playback, power door locks and windows. Packaging: a leather-wrapped steering wheel and shift knob. Cobalt - Features: Four-wheel disc brakes with ABS, MP3-compatible CD player and available OnStar. Packaging: Rear deck-lid spoiler, air conditioning, and key-less system.
GM is equally comprehensive in the way it backs its Chevrolet vehicles. All Chevrolet models includes 5-year/100,000 km Extended Powertrain Warranty. Also, GM plants swept the J.D. Power Initial Quality Study rankings for North and South America: Gold and Silver Plant Quality Awards for the Canadian Oshawa #2 and #1 car plants. The marketing department is much more integrated with the rest of the firm. The platform teams allow products to be designed and developed at a lower cost. However, quality and the number of product offerings are not sacrificed to achieve the lower costs. Before consumers consider which goods they want to purchase, they can drive and try the sample cars with sellers. The sellers of GM are knowledgeable and have great experience of the cars. They always try to satisfy consumers and give details of the products. GM is not only selling their own products, but also selling the second hand cars to consumers. It purchases or trades the second hand cars from people who want new cars. For the second hand cars, GM has warranty and service of quality. When consumers have questins or need of repairs about the cars, they can make an appointment from customer service.