For men, it’s obvious, photographer Anthony Mandler,who shot the Breiting for Bently ad, said he want to make Beckham “a hero, a strong masculine figure.” Other watch ambassadors include Raphael Nadal, who usually sports a lightweight Richard Mille while trick-shotting his way into victory , Leonardo Dicaprio for TAG Heuer, who plays many ass-kickers in blockbuster blowouts but also has ambitions to save the world, and more locally, Buakaew for Hublot whose thunderous kicks and six-pack abs have earned him championship belts and magazine covers. You get the gist.