• Infusion Profile: Alignment through Business Leadership. Here an organization adopts a Prospector strategy and chooses an IS strategy that will allow it to both create and change a market, The preferred IS strategy here is that of "infusion"—IS champions the business innovation. Insourcing is used to develop the necessary IS resources in-house and to retain the knowledge within the organization, although this does not preclude contracting out for some special needs or commodity services. A decentralized IS function helps to keep rhe IS knowledge proximate to the individual business units. We term this "alignment through business
leadership" as IS's primary role is to be proactive in innovating the business. IS does this through ihe delivery of innovative IT products and services that support and sustain business opportunities.