In this chapter, the focus is on your digital footprint or the trail of digital crumbs that you leave behind in the online environment through your multiple interactions in digital spaces, including email, e-commerce, social media, and content creation. You will consider the importance of online reputation management in today’s world and discover the means of figuring out how you appear to others online. You will also learn how to manage your online image by controlling your privacy and ensuring that positive content appears when others search for you online.