In the food industry, just as any other industry, product and process development is considered a vital part – indeed the lifeblood – of smart business strategy. Failure to develop new and improved products relegates firms to competing solely on price which favours the players with access to the lowest cost inputs (land, labour etc). Adopting a low cost strategy can have unexpected consequences for the economy as a whole when another country, which has a lower cost structure, enters the market.