Twitter is similar to Google in that Twitter has something called “Hack Week” where people
get into different teams and use their creativity. They can come up with new ideas or
products and some of them may be put to market. LEGO is different, however, in that they
go to their customers a lot to see what they want. They let them do things such as vote for
new product ideas online and then review the ideas that get 10,000 votes. Google and
Twitter, thus far, have kept their innovations within the company. Starbucks’ innovation
process can sometimes take up to 20 years to develop, as with the VIA instant coffee. They
took their time developing this product and tested it over a few months before putting the
product into their stores.