The study has some limitations that derive from the empirical setting and the objectives of the research project. Certainly, retailers are a relevant part of the target market for TS organizers so that the analysis provides insightful conclusions for TS management in general. However, some of the conclusions should be checked against studies incorporating a wider array of visitors. The sample is geographically restricted; a wider geographical spread would have allowed us to check whether or not the differential costs factor, within the perceived costs criterion, is relevant in the evaluation of TSs. Our findings, however, do not