Five Needs of Every Customer
While individual customers wants and needs are frequently hard to identify and may occasionally be unrealistic, all customers have the following five basic needs:
Service
Customers expect the service they consider is appropriate for the level of purchase that they are making. A small, spontaneous purchase may have a smaller service need that a larger purchase that has been carefully planned and researched.
Price
The cost of everything we purchase is becoming more and more important. People and businesses want to use their financial resources as efficiently as possible. Many products previously considered unique offerings are now considered commodities. This makes price even more important to the customer.
Quality
Customers are much less likely to question a price if they are doing business with a company that has a reputation for producing a high quality product.
Help & Backup
Customers need help when a problem or question arises – customer support telephone lines, flexible return policies, etc.
Appreciation
Customers need to know that you appreciate their business. So let them know – make this a conscious and sustained part of how you do business.