Primary tourism products are key draw cards which attract tourists to particular destinations. The
diversification, intensification and linkage of these products can be crucial for the competitiveness and
sustainable development of destinations. Yet these diverse features and relationships of primary tourism
products in destinations are neglected in existing research. This paper develops two conceptual
frameworks which assist with analyzing and understanding the features, relationships and strategic
options associated with tourism product development, concentration, diversification and intensification
in destinations. Tourism product features and options considered here include the development of niche
and mass tourism products, parallel and integrative diversification, and thematic and spatial synergies
between products. A typology of strategic options for tourism product development and assembly in
destinations is presented which is based on the degree of intensification and of concentration and
diversification of tourism products.