It is essential for company to determine transmitters cautiously since the activation of process relies primarily on the group of distributors (Carl, 2006). They are not only required to be influential, but also need to have positive experiences and attitudes toward the brand, which will enable them to represent the brand from their inner minds (Camarero & Jose, 2011). Ensuring right channel is also crucial. Chande, Gopalan, & Kurup (2009) argued that without knowing where and when target group participates socially, virus will die before infection could occur.