I should purchase “____” products.
People in general should purchase “____” products. Organic composite Organic composite
I should be willing to pay more for “____” products. reliability = 0.89 reliability = 0.90
People in general should be willing to pay more for “____” products. Local composite reliability = 0.91 Local composite reliability = 0.89
aFor normative statements, the word “organic” or “local” was inserted depending on the normative belief assessed