customers are one of core success drivers for an organization. Satisfied customers return to organization,
make repeat purchases, recommend company to others. Customer satisfaction with supermarkets in Lithuania is being analyzed in the article. The aim of the article is to define the factors determining satisfaction based
on estimation of customer satisfaction with supermarkets in Lithuania. The research is based on adapted
methodology of European Customer Satisfaction Index. Research results highlighted models variables which
should be enhanced for the enforcement of customer satisfaction with supermarkets in Lithuania