The first thing that entrepreneurs must pay attention is that products and services, pricing strategy, because the one factor that consumers used to buying. AirAsia a cheap already. Consumers, they usually choose air Asia was the first taken. But maybe they need to take into consideration the suitability of an item. Because if you are pricing your services cheaper reality too may cause loss and may cause consumer uncertainty results in a conviction, they cancelled our service because they think the quality probably decreased.