The Japan Tourism Agency, aiming to turn Japan into a tourism-oriented country, has focused its efforts on achieving the following three goals by the end of FY 2016, namely increasing Japanese domestic tourist consumption to 30 trillion yen; increasing the number of non-Japanese visitors to Japan to 18 million; and increasing the number of Japanese people traveling to destinations outside Japan to 20 million. The number of non-Japanese visitors to Japan has already exceeded 20 million, and an action program has been announced which aims to make Japan more attractive and reach a target of 30 million non-Japanese visitors from around the world. Tourism has become a pillar of Japan's economic growth strategy, and the aviation and tourism industries are now playing increasingly important roles.
The aviation and tourism industry has a grand mission to bring peace to the world through tourism and the exchanges people have with each other, thus enriching people's lives. In order to fulfill this mission, we must serve as a bridge that connects customers to the world by making effective use of both our domestic and worldwide alliances. This applies not only to tourism, but also to people, nature, economic and industrial opportunities, and the many other beautiful things that the world holds. Alongside this, we also want to focus our efforts on the quick creation of new demands.
Using the ANA Group motto “Trustworthy, Heartwarming, Energetic!” as the foundation of our operations, we will continue to treat our customers sincerely and provide safe travel products with high added value, while further improving our services through the united efforts of all of our employees.