3. Sparking
The first stage in brainstorming is to spark as many different ideas as you can about
the problem. For example, in response to the problem, "How can we improve the
paperwork systems in the office?", these ideas might be suggested:
• buy a concertina file
• colour-code the paper files
• microfilm them
• burn them
• place them on computer
• code them according to the Cyrillic alphabet
• hang them on a line
• put them in pigeonholes
• spread them over the walls
• send them back to where they came from
• put them in colour-coded wastebins.