Soft adventurers are motivated by self-discovery, the need to escape from the routine of urban life and experience new environments (Lipscombe, 1995), the potential excitement, novelty, and the opportunity to socialize in a controlled environment (Ewert, 1989: see Lipscombe, 1995). In some senses parallels can be drawn between the soft adventurer and the mass tourist, the key difference being that the former type sporadically partakes in adventurous activities whilst the latter does not (Cloke and Perkins, 1998).