Apply UX principles
Like any other communication medium, UX needs to work in parallel with strategy, production, creative direction, art, copywriting and technical execution. However, it should follow a well-known UX principle: guidance and assistance. We can't expect people to know what to do and where to go, so assistance is key to help users get acquainted with the interface. To do this, we need to show visual clues and provide clear feedback after any interaction.