Rheological characteristics of batters were modeled by Power law (r2=0.965–0.997) and Casson models (r2=0.945–0.999). Xanthan and xanthan–guar gum blend containing batters had the highest but HPMC containing batters had the lowest apparent viscosity values. Emulsifier blend and gum interaction was found to be significant in affecting apparent viscosity. Addition of emulsifier blend and gums except HPMC gum increased the emulsion stability of cake batter. The highest specific volume values in the absence of emulsifier blend were obtained for cakes containing only xanthan gum. Emulsifier blend addition increased specific volume and porosity of the cakes and resulted in softer products.