The coffee culture in Brazil is formed 60% by familiar farmers, responsible for 25% of the national production. In Minas Gerais state, the coffee culture has large influence over many local economies, in which municipalities generally are located into mountain areas. The coffee, into the familiar production context, cannot be treated as a generic product, as well as around it has been formed a culture which go across the production way, influencing the life in community, the tradition and even the coffee quality. Because of it is a product influenced by de terror and by the human factor, coffee enjoys status as gastronomic stuff, and its universe can attract touristic outflow to the producer regions. The Colombian local characteristics - large quantity of familiar farmers, difficulties of producing in large scale and commercializing - conduced them to the creation of the Federación de Cafeteros de Colombia, organism which not just worked for the best coffee price on the international market, but promoted on the origins conditions to touristic development based on the three basis product (coffee), producer (coffee farmers) and producer place (terror). The objectives of this article are (i) identify the similar characteristics between Colombian and mineira realities, related to coffee; (ii) analyze the Colombian model of touristic exploitation of coffee; and (iii) appoint directions to the rural tourism focused on familiar coffee culture of Minas Gerais. The method to reach the objectives includes three fades: the first was a bibliographic review, the second was a documentary investigation of the place studied and the third a touristic visitation to the Eje Cafetero, in order to live an experience of rural tourism in Colombia. The success case into a country which has so many characteristics in common with Minas Gerais state in coffee subjects, presents as a model to be analyzed and adapted, in order to provide value to mineiro coffee, increasing the familiar farmers' incomes and creating an gastronomic identity to Minas Gerais, including the coffee product.