Transport demand management and market incentives.
Technical and economic measures to discourage
the use of private cars and motorcycles
and to encourage the use of public transport and
non-motorized transport modes are essential for reducing
traffic congestion and controlling urban
sprawl. Included in these measures are market incentives
to promote the use of cleaner vehicle and
fuel technologies. As an essential complement to
transport demand management, public transport
must be made faster, safer, more comfortable, and
more convenient.