ICTs contribute towards efficiency, productivity. and competitiveness improvements of both inter organisational
and intra-organisational systems. The relationship between ICTs and competitive
advantage and performance is still unclear [14,19]. Although there is an indirect and complex
casual relationship between ICTs and profitability, it is difficult to be quantified and generalised.
There is evidence, however, that well–managed ICTs can generate tremendous value for
organisations [48]. Technology has already revolutionised a wide range of functions including
business functions [73], external environment monitoring [86], communicating with partners and
with consumers at large. Clear strategic goals and commitment are prerequisites for the
development of an appropriate eCommerce strategy and the development of web sites and other
technological solutions [46]. The emergent mobile technologies and mobile commerce are
expected to change drastically a number of industries and to force organisations to reconsider
their strategic management [5].