this annual growth was expected to exceed that of the U.S. and Canadian market for the several years. Europe's market was valued at $7.2billion and the Asia/Australian markets combined was valued #2.9 billion. faster market growth combined with a weakening U.S. dollar would strengthen overseas earning and creat a great focus to capture the fast growing markets. in these two market areas, as of 2009, Carnival held a 52% market share