The reality star talks about the ease of the new product, which doesn't even appear to match her hair color.
Fans took to her Instagram to share their confusion of her strange style trick.
"This is probably the tackiest "beauty accessory" I've seen in 10 years. Embarrassing! Take this DOWN! Don't care what they're paying you!" a follower begged.
Another follower was even direct: "This is bad. Very bad."