Nestlé has rolled out a new TVC for Kit Kat as part of the brand’s communication theme ‘Good things happen when you take a Kit Kat break’. The brand message was communicated memorably through earlier TVCs – Squirrels (2010) and Birds (2012). The current ‘Dancing Babies’ TVC has been conceptualised and executed by JWT Delhi.
The campaign opens on a student doing the usual round with his professor and fellow students in a daycare centre. As he steps back to take a break with Kit Kat he notices the babies drumming up a delightful musical beat and swaying to it animatedly. The Kit Kat Break energises and refreshes the student and he starts grooving only to realise that his Kit Kat is over. The highlight of the TVC is the infectious spontaneity and joy that you see in the babies.