Actions to Increase the Market in China
In China, Tencent is also able to use brand stretching at home because its existing brands are very popular.
Tencent should add extra-features, value, service and quality.
For example, they already did adding video call to the application allowing making free calls with flexibility between video and audio modes.
This tactic benefits as well to all the users, even those outside China. Tencent always try to deliver more to its users, more than they did the year before, and more than their local competitors.
Chinese firms are talented to put themselves in the position of the customer to know better how to answer better their needs. Games, interest match, payments, and shopping are coming.