I believe that Zara’s model do not work for all retailers. In order for some retailers to use Zara’s model, they would need to match Zara’s fashion expertise and have the ability to change their product. For example when customers say they don’t like this one certain product, Zara would pull out the product and wound not sell it anymore. Zara’s fashion is quick and adapts to their customers demands. Zara’s model focuses on low advertising because they create that store atmosphere where everything is trendy, limited amount of each products which helps them reduce risk, and loyal customer feedback that comes to the store. Regular retailers are rapidly improving their skill for demand forecasting, merchandise selection, stock control, space allocation, and display [478]. Regular retail and Zara are different because Zara takes customer feedbacks seriously