Another matter in need of re-thinking is the effectiveness of China’s official media. The People’s Daily and the CRI are the most representative and authoritative Chinese media to promote China’s image and influence internationally. It can be demonstrated that the agenda of such media is obviously to “propagate” a positive impression of China, as news coverage is about China’s developments and accomplishments. However, Thais can acquire knowledge on China through other channels, such as Thai/Western news agencies and social networks like Facebook and Twitter, which can reveal the negative sides of China. Recently, serious problems in China—rampant corruption, environmental pollution, natural disasters and food security issues—have been reported in the Thai media and widely discussed in Thai society. Whether China’s official media can challenge the existing media in Thailand and prove effective in creating a better impression of China among Thai people remains to be seen.