Business enterprises, in particular TNCs, were originally expected “to do no harm “. Now with an increase in their power to shape, monitor and influence economics and politics, including public, they are positively required to “do good”. Furthermore, they are increasingly expected to “do good” not only within their core business but also promote it actively (many are convinced it should also encompass exerting influence in support of human rights and environment protection ) within their whole “sphere of influence”.