: Anup Shah in his blog War, Propaganda and the Media explains those who promote the negative image of the “enemy” may often reinforce it with rhetoric about the righteousness of themselves; the attempt is to muster up support and nurture the belief that what is to be done is in the positive and beneficial interest of everyone. Moloney (2006) mention that the slogan for the First World War was ‘The war to end all wars’, thus, the aim behind the creation of this slogan could be to generate some hope and justify the inevitability of a war.