8.5. Subsector Constraints/Opportunities Analysis
The study team used the following table to categorize the constraints on the basis of variable
factors. Constraints are selected by the survey team that affect significantly the pomelo subsector
and likely show an impact within 6 months after the constraint has been worked out.
The following factors that are considered to be of most importance as indicators for
enhancing export opportunities of Thai pomelo towards EU markets.
A. Increased export to EU market
B. Increased economic performance - efficiency
C. Higher percentage of product is export quality
We replaced the factor “increased production” (B) from the last report matrix (2006) with
“Increased economic performance – efficiency” Consequently all factors are now equally valued
as all of these factors are of equal importance for the Thai pomelo export towards EU markets.
The identified constraints were assessed on the basis of all the factors mentioned above. In
below table, each of the constraints was rated according to the degree of their impact on the
given factors. The rating was done on the basis of the outcome with secondary information and
the impression and experience gathered during the field survey by the study team. The last
column of the table, illustrates the probability to address constraints directly or through service
providers.